Indicatori sulla CPM (Costo per Mille) si deve sapere
Indicatori sulla CPM (Costo per Mille) si deve sapere
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Il prato tra azione del marketing programmatico non si limita più alla direct response alla maniera di tendono a pensare a lui utenti. All'inizio, quello campo pubblicitario secolo breve e l'Imparziale massimo era quello che misurare le conversioni generate al scadenza del tragitto tra incremento del consumatore.
Google Protocol Guide (Deprecated): Reference for the Google protocol that describes all of the messages defined Sopra the protocol and their attributes, along with implementation details on their intended usage.
A website or online platform that wants to monetize its content by selling ad spaces within its digital real estate. This available ad space is often referred to as ad inventory.
2Advertisers bid based on their interest and how the passed data measures up against their targeting parameters — the higher the demand, the higher the price.
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This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting user.
RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.
This stops your ads from appearing on inappropriate or Impressioni degli annunci low-quality websites, which could damage the reputation of your company.
Advertisers interested in showing their ads submit bids Sopra real-time based on various factors–the size and placement of the ad, information about the website or app, and details about the intended audience.
Real-time bidding has become one of the main parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and the advertisers.
" Sopra questo metodo, utilizziamo i dati sul pubblico in tempo utile concreto In far incocciare l'agenzia multimediale e quella creativa e evolversi come cosa pubblichiamo In i nostri consumatori".
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A technology publishers use to manage and make their ad inventory available for arguzia. SSPs facilitate the process of connecting publishers with potential advertisers.